Royston, Nick and both our Shrewsbury & Wolverhampton teams travelled to London on Monday 5th June to support our two teams of finalists that were competing in the prestigious L’oreal Colour Trophy!  It was a spectacular event held at Battersea Revolution at Chelsea Bridge  and we were in the mood to celebrate when Welsh Nick and Jade were unveiled as North West Regional Winners for the second year running.  Their winning look was judged by a panel of  the industries expert stylists including Errol Douglas MB, Richard Ward and Adam Reed.

L'oreal Colour Trophy North West Winners Royston Blythe

The event was hosted by Radio 1’s Nick Grimshaw and the 1500-strong audience event saw the finest hairdressers in the industry join for an wonderful evening of entertainment and inspiration.  We watched spectacular shows by other industry peers and enjoyed a wonderful meal that was followed by celebrations.


“We wanted to create a look that made a statement, the style has an androgynous feel that uses powerful colour to add contemporary attitude whilst revealing highly conditioned, lustrous colour. The final look was inspired by shows at Miu Miu & Burberry and infused with an element of ‘Greenery’ (which is Pantone’s colour of the year 2017) to embrace an opulent mood. We have created a combination of elegance and sophistication whilst unleashing an edgy and daring style that is totally wearable. The high-shine that on the hair is electrifying

“Our model was amazing and the extent of the transformation caught everyone’s attention.